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Purpose: The coronavirus disease (COVID-19) has increased food delivery service demand, which generates massive amounts of solid waste, specifically plastic material. Therefore, this study aims to examine the determinants of consumers' intention to reuse food delivery containers (ITR) using the extended theory of planned behavior (TPB). Moral obligation was included as an antecedent, while behavioral expectation (BE) ahead of behavioral intention was an immediate predictor of consumers' pro-environmental behaviors. Design/methodology/approach: The hypotheses were tested on 348 food delivery service users in Malaysia and analyzed using the partial least squares structural equation modeling (PLS-SEM). Findings: The findings indicated that consumers' ITR is directly influenced by perceived behavioral control and attitude. Perceived behavioral control and attitude had a positive partial indirect effect on ITR through BE. Meanwhile, subjective norms and moral obligation had a positive full indirect effect on ITR through BE. Research limitations/implications: The findings can be directly applied to practical situations of food delivery companies and environmental protection organizations managing solid waste among food delivery services. Practical implications: Understanding consumers' ITR could promote practical environmental sustainability. Practically, the study provides insights to the food delivery service industry, policymakers and relevant stakeholders to encourage consumer behavior change by reusing food delivery containers in line with Sustainable Development Goal 12. Originality/value: The study enhances the existing literature by extending TPB with two psychological variables: moral obligation (independent variable) and BE (mediating variable). To the best of the authors' knowledge, this study is the first attempt to empirically investigate BE in consumers' pro-environmental behavioral intention in a high-context culture and developing economy. This study could benefit food and beverage merchants, food delivery companies, governments, non-governmental organizations and pro-environmental behavior researchers in this industry. © 2023, Emerald Publishing Limited.
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Purpose: The Coronavirus disease 2019 (COVID-19) pandemic has increased the use of food delivery containers in the food and beverage industry. Based on the theory of planned behavior (TPB), the aim of this paper is twofold: Firstly, it examines the influence of three elements of TPB (attitude, perceived behavioral control and subjective norm) and time pressure on the intention to reuse reusable food delivery containers (ITR). Secondly, it examines ITR as an antecedent to the willingness to pay more for reusable food delivery containers (WTPM). Design/methodology/approach: Data were collected from 401 higher education institution (HEI) students and analyzed using partial least squares structural equation modelling (PLS-SEM). Findings: The study found that the three elements of TPB influenced ITR. Furthermore, the results revealed that ITR directly influenced WTPM. Surprisingly, time pressure did not influence ITR. Originality/value: The research is one of the earliest studies to investigate HEI students' intention to reuse food delivery containers during the COVID-19 pandemic. The study contributes to TPB by presenting a novel, integrated model to explain the independent roles of time pressure and ITR on ITR and WTPM, respectively. Finally, it contributes to the existing body of knowledge on pro-environmental behavior among HEI students and advances methodologically by establishing the PLS-SEM approach. © 2023, Emerald Publishing Limited.
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Purpose Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying. Design/methodology/approach Data were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further. Findings This study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying. Originality/value This research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.
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Purpose: The purpose of this paper is to provide commentary on the challenges and impacts of the pandemic crisis to higher education institutions (HEIs) in Malaysia. It also outlines mitigation plans, innovative strategies adopted and implications and recommendations to HEIs. Design/methodology/approach: The research study uses a discourse analysis to examine the higher education challenges and impacts of the pandemic in Malaysia. Findings: The findings reveal that the coronavirus disease 2019 (COVID-19) pandemic has affected the higher education sector in Malaysia significantly. Both lecturers and students in HEIs are faced with multiple challenges in teaching and learning. The effect was more severe in East Malaysia due to poor Internet connectivity for online learning. Nevertheless, COVID-19 also provides an opportunity to HEIs to reconstruct the education system and establish updated programmes and assessments. The success of online learning to mitigate the impacts is still unknown. Research limitations/implications: The review of the literature and news are not comprehensive as the current pandemic crisis is not over. Originality/value: This paper is presumably representing a frontier review with more empirical research studies to be conducted to investigate the extent of the current crisis affecting teaching and learning in HEIs in Malaysia. Though there were some commentaries on how the pandemic affects education, to the best of the authors’ knowledge, this is the first commentary paper in higher education realm in Malaysia. © 2020, Emerald Publishing Limited.